November 01, 2016
As a savvy SEO Manager or Marketing Director, you know that blogging is one of the most important aspects of a successful overall SEO strategy. Those weekly or sometimes even daily blog posts do a wonderful job of building your clients’ online authority, and affection from search engines. Behind-the-scenes actions like using strong title tags, meta descriptions and images play a big role, but for the purpose of this post, we will focus solely on the blog writing element.
Of course, if throwing some words onto a screen and then uploading them to clients’ blogs was all there was to it, every SEO company would have prospective clients beating down their doors. There are many facets of blog writing for SEO, and here are three that you may not have considered.
This seems straightforward, but knowing that Jim’s Plumbing performs plumbing services isn’t nearly enough information. You need to know your clients inside and out, and even more importantly, you need to share that information with writers.
Whether you have in-house writers, use independent freelancers or use a structured content provider like The Content Company, the people writing your SEO blogs need all the information you have. If that info is available on their website, make it known. If that info would be better relayed in a brief, create the brief and send it along.
Anyone writing blogs for SEO agencies needs to know:
What the client does
How they do it
How long they’ve been doing it
Why they do it better
What kind of vibe or tone the client prefers
And anything else you can think of that will make the posts more relevant and useful to your clients’ customers. Remember to dig deep and share, and this part will work out fine.
As you probably know, one of the biggest issues when managing ongoing SEO clients is coming up with relevant titles month after month after month. Since effective SEO blog writers will write to the title, you must provide them with high-quality subject matter to get the ball rolling.
There are many different title tricks and tips to use for individual titles, but to make the whole process easier, an effective editorial calendar is crucial. Being laser-focused for individual posts is great, but take some time to sit back and look at the campaign as a whole before you narrow your focus.
When you look ahead six months or even a year, you won’t miss any important dates or events, and you can produce a flow and continuity that will attract readers and potential customers. It will also allow you to plan blog series’ around specific topics that benefit your clients’ business. When a writer who does blog writing for SEO companies has great titles to work with and a distinct direction, the result is pure magic.
We’ve all heard about evergreen content, and how it is important for future SEO efforts. However, many (and I mean many) SEO agencies still insist on posting topical information that will fade into SEO oblivion within a couple of weeks.
If you have ever entered a search term and found posts or articles from several years ago at the top of the organic search rankings, you have stumbled upon some good evergreen content. If the topics for SEO blog writing you are proposing will still be relevant and useful next year, the year after that and the year after that, then you’re on the right track. Details change and times change and nothing is absolute, but don’t push your clients right off the page by being too topical.
These 3 keys can help you form the basis of a long-term strategy for your clients, but you also need experienced and professional blog writers for SEO companies who understand the process. We have a team of high-quality North American writers that can help you reach all the SEO goals for your clients, at affordable prices. Give The Content Company a call today at 888.221.5041 to get the process started.
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