There are many ways to define your target audience, we’ve put together 4 that everyone will likely have some experience with.
Where Does Your Audience Spend Its Time?
We have now entered the age of technology, as I’m sure you are well aware of. But there are so many different ways to connect with people that it can get a little overwhelming. One of the best ways to connect with your market is by using the same social media channels that they do. This means a little bit of research is required on your part. Go and find out where your clients are hanging out, figure out if they use twitter more than Facebook, or if they prefer emailing over texting. It’s critical that you are in the same place as the people you are trying to reach, otherwise, how will you ever cross paths? Making sure you are in the same space as they are means that you can voice your marketing message to reach them at the perfect time and mind space. Take the time to study their social media habits, it pays off!
What Is The Prospect Looking For From You?
Sometimes it is really difficult to know who your target audience is. After all, it can change and morph along the way. Knowing the difference between a client who is looking for a serious business relationship and someone who is just tire kicking is key. We always want to keep our relationships moving forward, but you may come across people who want to eat up your time with no intention of making the relationship official, as in paying for your time, these types of people have no space in your business…ever.
Ask questions of these potential prospects, “Do you have work now that you are looking to facilitate?”, “Do you have a budget in mind?”, “When were you hoping to make a decision?”. Questions like these can hurdle any conversation forward or throw the brakes on fast, either way, it will certainly give you a good and clear indication of the level of interest.
What Are They Looking For From Your Content?
There is an abundance of different types of content out there, which is a huge advantage when it comes to who you are trying to reach. It gives you the ability to be versatile and produce many types of content. The real challenge is what exactly are YOUR prospects looking for? Do they like reading long informative paragraphs on a wide range of topics getting an in depth view on the topic. Or… do they prefer to read something that only takes them a few minutes? That is a question you must answer when trying to attract the right kind of client or prospect. Create content and marketing efforts that will work for what the prospect is looking for. This will help you define your audience
Know When They Are Looking For New Information
When anything new happens, your audience is going to be looking for it. Whether they find it within your marketing strategy or your competitors strategy is up to you.
The trick is finding out when they are actually looking. You can put up a new blog, video, or product anytime you want, but that doesn’t mean your clients are going to know about it. Making sure you are regularly sharing new product information ensures that you are taking steps in targeting the right audience. You start to see a pattern on who is digesting the information and can then start to tailor your messaging to that audience.
There are many ways to define a target audience. In our current landscape, we have the real time and real world ability to be laser focused on who we want in our sales pipeline. We can reach out to a broad audience with marketing strategies and through strong content marketing, see where they navigate and how we should speak and communicate with them.
If you are looking for strong and high quality content, reach out to us to see how we can help!
Until next time,
Cara
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