I came across this post today and wanted to share it.
It’s not just about great content, although we do strongly believe that that’s a fantastic place to start.
Knowing what to do with the content is also a critical piece of the content marketing strategy.
We work exclusively with clients who have a solid strategy in place, if they do not, we ask them to secure someone in the industry and start there first…then and only then will we knock out some amazing content.
Why? Because if you don’t know why or how to use your content, you might as well not engage in it…end of story.
http://m.clickz.com/clickz/column/2412888/content-tips-for-an-e-commerce-website
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