Well, we are just under two weeks before we head off to Inbound16. It seems like a ridiculously long time ago that we had made this insane decision to do this sponsorship. I’ll be honest, it was a HUGE amount of money and beyond what I had witnessed last year at Inbound15, I knew very little about what it was actually about.
Last year, we attended as spectators, this year, as sponsors. Big difference.
So what made me decided that it was a good idea?
Well, I’ll be honest, I knew that many of the sponsors signed up for this years conference on the spot for 2016. That says a lot. I also knew that many of them were repeat sponsors from years past, I spent a lot of time looking at previous years to see who was there more than once.
So that took some degree of worry away for me…not all, but some.
I also know that we are in the right place and at the right time. We have an offering that makes sense and feels completely inline with who we are as a company. We aren’t full of shit, we don’t sell to clients simply because we want to make profit. We really believe that good content is critical when talking to your end user. It’s like parenting in some ways. I’m a mother of 4 daughters ranging from 7-29 and barking at them may work sometimes, but the overall theme in our house is to talk it out when it’s appropriate to do so. Give them real life stuff that they can relate to that will teach them the things they need to make it out there. Be real. Just like our content is.
Inbound is REAL. It’s taking things back to basics and that’s the biggest shift in marketing I’ve seen in a long time.
As a fairly new player in the content creation game, there’s a lot riding on this show. Money, resources, and even my pride. I want this to be a massive success for us. I needs it to be, but in the end, I know it WILL be because we are in alignment with the whole philosophy.
Back when I was in agency life, I used to be in sales. I was successful at it. I loved it. I didn’t do it like other people did it though. In fact, sometimes I flat out wouldn’t sell to a prospect because it didn’t make sense for them. I learned that early on….if you do that, they will always regret making that purchase. Always. If you build a relationship with the potential customer and come to understand what they actually need versus what you need to sell them, magic happens.
That is inbound for us. We want to talk to people who want a better solution for their content creation. We want to take it back to human contact and human interaction. I think Inbound16 will give us that opportunity.
We are excited and a bit nervous, but one thing’s for sure, our team is going to have a blast!
Can’t wait to meet some of you November 8th! Come by, we are giving some kick ass custom content away…see you in Boston.
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