TOP 5 Trends in Content Marketing

November 06, 2015

Here are 5 important trends that will be shaping online content in the coming months.

Businesses that rely on local traffic, like restaurants, law firms and retailers, will benefit greatly from local-specificity in their content. Search engines favour locally precise content; therefore, it will help your content reach your target audience. Additionally, including local detail in the writing can serve to generate familiarity with the readers and can help to form a relationship with them.

2 – Brevity Will Be Valuable

The days of padding written content with extra paragraphs in an effort to jam out a few more keywords are behind us. The challenge is to engage readers who are often too busy to devote more than a few minutes to read

an article. So, content writers must present them with valuable and useful information, boiled down to easily to digestible nuggets.

3 – Stakeholders Will Become Sources for Content

Content creation will no longer be the sole responsibility of the marketing department. Collaborative content will be created with the input of employees and clients. When you think about, who could be better to write about what you do than your employees and your customers? They can provide a unique perspective that can connect with your target audience in an immediate way.

4 – Testimonials and Storytelling

Somewhat related to the previous trend, we will see more companies use their clients to tell their brand story. There is no more compelling way to tout the benefits of your product or service than to have a satisfied customer tell their story in the first person. Having a third party sing your praises is also far more believable and relatable to the reader than if you are expressing it yourself.

5 – More Engaging Visuals

It certainly isn’t a new trend. Including great visuals with your content is now a must. But, as visuals become more commonplace, the ante has been raised for even stronger visuals in order to cut through. Still images are being replaced by videos and info graphics are now 3D or animated to achieve a greater wow-factor. Great looking visuals can go a long way towards increasing the shares of your content, resulting in a better reach.

If you’re looking for content solutions for your clients or yourself, and you’ve grown tired of inconsistent

quality and automated forms, contact The Content Company today!

Leave a comment

Comments will be approved before showing up.

Also in The Content Company Blog

How to Write a Great Blog Intro
How to Write a Great Blog Intro

April 26, 2022

Continue Reading

How to Write Compelling Subheads
How to Write Compelling Subheads

February 14, 2022

Continue Reading

15 Tips on How to Write Great Headlines
15 Tips on How to Write Great Headlines

January 27, 2022

Whether you're writing a blog post, advertisement, landing page, sales page or web page, your headline is perhaps the most crucial element of the entire piece of content. The headlines you write need to attract the attention of the people you want to read the main message. If they don't, whatever wonderful things you have to say in your post, ad or page will never be read and you will never accomplish your marketing goals. Luckily, countless copywriters and marketers have blazed a trail befor...

Continue Reading