Whether you own a small business, manage 50 digital agency clients or run the marketing department of a huge corporation, the need for high-quality blog writing has never been more important than it is today. Not only does regularly updating your blog keep you relevant in the eyes of search engines, but it also motivates your customers and prospects to interact with you, educates them, entertains them, and helps to boost conversions. 1
Here are some interesting statistics from Hubspot for you to think about. When compared to companies that don’t blog, those that blog regularly, average:
What do these statistics tell you? If you're paying attention, it's plain to see that regular blog writing will bring you more visitors, will boost the number of inbound links from other sites and will result in more indexed pages from search engines. More people are going to find your company or your client's company, and that's never a bad thing.
Since all those shady link building practices that used to be popular are no longer acceptable by search engines, blogging is paramount to a successful content strategy. And we’re not talking about those little blog posts that seem like press releases or sales brochures. Blog writing that is nothing more than a thinly-veiled promotion, telling the world how wonderful you are, won't help you in the least.
You need regular blog posts that are relevant and useful to your customers and prospective customers. Blogging provides regular updates to your website, it helps establish authority in your industry and it increases your web traffic. It doesn't matter if you're a brick and mortar business, a charitable organization, or a company that operates strictly online; being an authority in your chosen niche will pay dividends, and high-quality blog writing will help make it happen.
Of course, there's a lot more to being a blog writer extraordinaire than just throwing some words on a screen and hitting "publish." Driving scores of people to your blog, only for them to leave disappointed and never return isn't what you're after. Not only will you lose a potential customer or client, but it may damage your reputation in the process.
That's why it makes sense to align yourself with a proven blog writing service like The Content Company. With a professional blog writing company in your corner, you can feel confident that the blogs you or your clients are sharing with the world are well-written, grammatically correct and relay your message precisely as intended.
At The Content Company, we’ve been writing blogs since before blogging was cool, and over the years we have probably created more than 20,000 pieces of unique content. We have a small team of freelance blog writers, building personal relationships with each one, so you can feel confident that your blogs are in good hands. When you choose us for your blog writing, you can expect:
If you're ready to start producing blog posts that will engage your audience and make search engines love you, we are waiting for you, so feel free to Contact Us today and get the process started!
Here are some common questions about blog writing that will help boost your knowledge and point you in the right direction:
Q: Why is blog writing important?
A: Blog writing is important for a number of different reasons. Adding regular blog posts to your website will engage your readers / customers, drive website traffic, improve search engine optimization (SEO), build authority in your industry and increase leads and conversions.
Q: What is SEO blog writing?
A: SEO blog writing refers to writing blogs for the express purpose of improving search engine optimization. This includes paying close attention to things like which keywords to use, keyword density, title tags, Meta descriptionsand the URL. Once upon a time, an SEO blog post may have been heavy on the keywords and thin on useful content, but today blogs that are well written and relevant to your target audience will also provide the best results when it comes to SEO.
Q: What is a good blog writing formula?
A: Blogs can come in many different formats, with video being one of the more popular and effective these days. But for written blogs, following a proven formula usually yields good results. Here is a good formula to follow:
The headline is designed to attract attention by piquing curiosity or promising some useful information or to answer a pressing question the reader may have. The first paragraph or two should introduce the topic and let the reader know you intend to follow through on the title. The body of the post should be broken into sections with subheads, which act like mini-headlines. The closing paragraph or two should provide a logical conclusion to the post and include acall-to action.
Q: What is business blog writing?
A: As the name suggests, business blog writing refers to writing a blog for a business, as opposed to a personal blog. These can be either B2B (business-to-business) or B2C (business-to-consumer), depending on your target audience. All the same rules and concepts of good blog writing apply to a business blog.
Q: How do I write engaging blog posts?
A: The key to a successful blog post is engagement. This means the people you want to be reading it need to find it engaging enough to start reading, keep reading, and take any action you want them to take. It is a tall order, but easier to achieve if you remember a few important rules.
Use the main headline or title to draw the reader in by asking an intriguing question, offering useful information or promising to solve a problem. Then, use subheads through the post to appeal to readers that like to skim, and to maintain interest. It’s also important to write conversationally and in the third person, like you were talking to a friend. Use shorter sentences and avoid overly complex words when a simpler word will do. Think “communication” over “writing” and everything should work out fine.
Q: How do you outsource blog writing?
A: Finding a company to outsource blog writing to is easy enough, but finding one that will provide the results you want is something else entirely. It’s important to remember that you are in control, and should ask as many questions as makes you comfortable. Find out how long they’ve been in business, look for online reviews, number of clients, have them explain the ordering and submission process, look at rates and ask where their writers are based before making your decision.
Q: How do you come up with new blog topics?
A: For many companies, finding interesting blog topics to write about on an ongoing basis is more challenging than writing the posts themselves. Some like to create posts that are no more than thinly disguised promotions, but readers can only hear about how great you are for so long.
There are a number of resources to help you find new blog topics. These include performing web searches using keywords that relate to your business, reading blogs from your competition, creating posts based on your products or services, creating a blog series, updating old posts with new formats or perspectives, reading through reader comments or subscribing to newsletters and getting ideas there.
Q: What is the best length for a blog post?
A: The quick answer to this is as long as it takes for you to thoroughly answer the question or statement made in the title, but there is more to it than that. Today, longer blog posts are in fashion, for several different reasons. Longer posts (up to 2,000 words) typically have greater detail and will naturally check off a higher number of long-tail keywords.
Longer posts will usually get more attention in the form of comments, shares and backlinks, which can influence your search rankings favorably. And, longer blog posts mean people will take longer to read them, which means they will spend more time on your site, which search engines like. Just keep in mind that adding an extra thousand words of fluff isn’t going to help. Useful and relevant still rule the day, regardless of length.
Q: What is the ideal blog post frequency?
A: If you subscribe to any professional blogs, you know that some post weekly, some post bi-weekly, some daily and some more than once a day. This kind of muddies up the “ideal frequency” question, but you can figure out for your business based on your business goals, the type of business you have and your audience.
If you are an e-commerce site or retail outlet with daily specials, then you might want to post daily. If you just want to keep in touch to stay top of mind, then a couple times a week may suffice. Experiment until you find the right number, but try to make it at least two times per week.
Q: Should I include images in my blog posts?
A: The answer to this question is yes, you should. Blogs with images make the post more visually appealing and less intimidating to readers. You can also optimize your images with alt tags to boost SEO. How many images you use is up to you, but don’t go overboard and take away from the content. And make sure only to use images you’re legally allowed to use.