Email marketing is a highly competitive and often maligned method of reaching new customers. Everyone has received spam, everyone hates spam and most of us are wary of getting anything marketing-related via email.
That being said, permission-based email marketing is incredibly effective, but only if people read your message. That’s why you need to ensure your campaigns are written professionally and with email writing best practices in mind.
Let’s face it; emails are a great way to keep in touch with your customers and prospects and a highly effective way to boost conversions for your business or your clients. With a strong email campaign, you have the opportunity to be an invited guest to your customers’ inbox whenever you like, building relationships and sharing your message.
Of course, the key to getting results when writing for email campaigns is to create an email that engages your audience and is persuasive enough to get them to take the necessary action. And it all starts with an awesome subject line.
The subject line is the first thing we see when an email arrives in our inbox, and if it doesn’t pique our curiosity, it soon finds itself banished to the trash bin. Subject lines can be in the form of a question, a statement, they can relay stats, call out your audience or quote an expert, but they must be engaging to your target audience.
The body of your email can be short and sweet or long and detailed (some experts say longer emails outperform the shorter ones), but it must be persuasive, educational or entertaining enough to accomplish your goal.
It may seem easy enough to come up with what you believe is a catchy subject line, and then write an email to your customers and prospects, but this isn’t your average personal email. Every word of your email must be measured and must have an impact, so you can get the best possible response.
With a seasoned email writing service in your corner, you can feel confident that every email you send to your list has a clear, concise, engaging subject line and body content that will hold their attention until they take the action you want.
When you sign on with The Content Company to write content for your email campaigns and inbound marketing, you’ll get all the benefits of our small, hand-picked team of freelance writers. Our team provides:
If you’re ready to take your email marketing campaign to an entirely new level, contact us today and we will get the process started.