If you walked into a store and it was cluttered and messy, the shelves were mislabeled and you couldn’t find what you were looking for, would you stay? Probably not, even if it was a store you wanted to visit.
This is how people feel when they visit a website with poorly written content that is difficult to navigate. Only with a website, all it takes is one click of the mouse and they’re gone.
Your website or your client’s website is the online representation of the business, out there for all to see. The website needs to be inviting visually and the website content needs to be engaging, useful and relevant.
Perception is Everything
At first glance, and maybe second or third glance, your website will be judged based on elements such as the design, ease of navigation and similar traits. But if the content quality is poor, your visitor’s experience will not be saved by a clever design and sleek color scheme. If your web pages aren’t engaging and they don’t provide the information visitors are looking for, your whole business will be perceived as unprofessional and weak.
Finding Your Unique Voice
High-quality website content writing provides your business with its own voice which helps with the branding process and helps to position you as an authority online. Website content writers need to be conscious of your experience, your history, your products and services and your business goals to create web pages that will stand the test of time and get results.
What Makes a Great Web Page?
As far as website content goes, there are several different components that go into a high-quality page. First and foremost, your headlines or titles must be clear, concise and engaging.
You should also include subheads on each page to appeal to people who like to read the entire page, and to people who prefer to skim. Skillfully created subheads will allow readers to get the gist without having to read every single word.
Great website content writing is also engaging and conversational, unless the topic is highly technical. In these cases, you may want to present the content in a more formal way. Writing to the audience that will be visiting your website is the key. There should also be at least one call-to-action, to help encourage visitors to get in touch.
Unlike blog posts and other forms of content, your website pages are there to accept people who have never encountered your business before; so it is imperative they make a great impression.
Trust Our Team of Writers
Using a proven website content writing service is the best way to ensure your website content is clear, to the point and engaging to your prospective customers. The Content Company has written hundreds of websites, and have a proven formula for producing custom website content that meets all your business needs.
Contact Us today to find out how we can help!
Website Content FAQ
Here is a quick FAQ that covers some of the most common questions about website content:
Q: Why is website content so important?
A: The content on your website is important for a number of reasons. It is the online representation of your company, and for many, the first contact they have with your business. Therefore, it must be clear, concise and informational. It is also the tool that will help you get found on search engines, and help you to become an online authority in your industry.
Q: What is engaging website content?
A: Engaging website content refers to content that grabs the reader’s attention and is able to hold it long enough for them to read through what you have to say. It may be the home page where you give a general overview of the business, product or service pages or the about us page. Using a conversational style that outlines the benefits of working with your company with short sentences are good rules to follow for engaging website content.
Q: How many web pages should be on my website?
A: This is a question that is often debated and there is no clear-cut answer. It is true that the more pages you have, the more that will be indexed by search engines, but you also want pages that enhance the user experience and aren’t just there for added bulk. Pages like Home, About Us, Why Choose Us, Services, Products, Rates, Order Form, etc. are all standard, but on top of those, try not to simply add pages for the sake of adding them. If it has unique value on its own, then it’s probably good. Blog posts are a good way to add pages while also adding value.
Q: Is website content more important than design for conversions?
A: There is an old story about creating two websites; one with only content and zero web design and one with only design and no content and finding out which one would have higher conversions. It is obviously the one with content because no one would know what to do on the other one, but today both are crucial to a successful website.
Intuitive websites and image optimization and the fact that there are so many competing websites out there mean yours needs to produce the goods when it comes to content, and it needs to be visually appealing and have all the design elements in the right places.
Q: What is a static web page?
A: A static web page is a web page that has fixed content that shows the same information to every visitor. Most standard websites have static pages.
Q: What is the ideal web page length?
A: According to the blogging service Medium, the most engaging and popular stories to read should take you about 7 minutes, which roughly translates to 1700 words. Of course, if 1,200 of those words are just fluff designed to boost the word count, it isn’t going to help your search rankings or conversions. Go for a minimum of about 500 words per page, then if you can write relevant and compelling content that enhances the user experience, make it as long as necessary.
Q: Should I outsource my website content?
A: This is a question where the answer will vary depending on the individual. You will certainly have a better chance of having a website that is professional and ranks well if you outsource it to professionals. It is kind of like a homeowner asking if they should call a plumber or do it themselves. It is usually a “just because you can, doesn’t mean you should” kind of situation because you’ll get better results by leaving it to a company that specializes in writing content.
Q: What is a website content audit?
A: A website audit is a comprehensive analysis of your website and how well it functions. It includes things like the number of indexed pages, page errors, broken links and website speed. For a content audit, only the content would be analyzed and things like word count, layout, spelling and grammar errors, overall tone and readability would be analyzed.
Q: How do I optimize web content for SEO?
A: Today, with search engines more concerned than ever about people finding exactly what they want, creating a good user experience is also good SEO. Your website content should include keywords that pertain to your business and you want to rank for, but the pages and articles must be relevant and useful above all else. If you continually produce pages and posts that give readers what they want, you will be rewarded. You should also include a clear and descriptive Meta description on each page and use the appropriate title tags for the main headline and subheads.
Q: What is the difference between B2B and B2C website content?
A: B2B stands for business-to-business and B2C stands for business-to-consumer. Once upon a time, a B2B website would seem more formal and stuffy, while a B2C website would be more personal and engaging. Today, the lines are blurred because savvy marketers realize that B2B websites still need to appeal to humans, but there may be more technical info and industry-jargon depending on the nature of the website.