October 31, 2017
Every SEO manager, online marketing guru and account manager knows the importance of using keywords to boost search rankings for their clients. If you don’t, then you might as well stop reading now and get back to basics because I’m not going to explain it.
For those that make finding and implementing the right keywords part of your daily routine, you know that quite often, adding your chosen keywords to a piece of content ends up making it sound like shit.
Messing Up the Flow
The reason for this is that after you’ve tossed the keywords in there, the writing no longer seems natural. You can be cruising along, feeling engaged and loving how the words flow on the page, and then suddenly an awkward keyword smacks you in the face and ruins your trance.
Google’s latest thing is to love posts and pages that are natural and speak to the end user, and many times adding keywords disrupts the natural flow. As an example, The Content Company provides high-quality blog writing and web pages, and as a content provider Toronto, we have the experience and expertise to give you exactly what you need.
Yes….that statement is true and yes, I added a keyword, but it sounds like absolute garbage and it’s not too far off from what many companies produce on a regular basis. I don’t even think using “content provider in Toronto” would have worked in that sentence. If the point is to be natural, then you have to listen to yourself speak.
When you communicate verbally, there tends to be a flow that isn’t there when the message is translated to the written word. If you have ever heard of ‘conversational writing’, this is what I’m talking about. As soon as someone tries writing, they think they need to become a writer, not realizing that writing is nothing more than having a conversation.
Here’s what you do; imagine you are speaking (or writing) to just one person, and then let the words flow. Write in the second person, using the word “you” throughout the content, and you should be able to add keywords in a much more natural way. There are even ways you can add that horribly awkward (keyword + city) type keyword in a conversational way.
Check this out: “It’s crucial to take your time and research when looking for a quality blog writing company. Toronto is a big place, and there are many options, so due diligence is a must.”
Adding your keywords to the main headline or title, and in the subheads throughout the post is another way to get them in there without sounding ridiculous. Some SEO experts even believe that you’ll get more bang for your buck by including keywords in headlines and subheads, so it’s a win-win.
Generally, you don’t need to worry too much about making a headline or subhead sounding conversational, so you can help pull the reader through the content and utilize your keywords at the same time. Here are some killer tips on writing effective headlines.
If you’ve gotten this far, you know the difference between short and long tail keywords. And while it can be challenging to fit shorter keywords into your content in a seamless way, it becomes much easier if you stretch them out a little.
You’ll also find that longer keywords have far less competition than shorter ones. There will be fewer searchers, but they will be more focused because they have refined their search term to be more exact. The keyword “juice diet” will likely result in a large swath of competition, but something like “green juice diet for people over 40” will not.
Staying true to the goal of your post also helps you blend keywords into the content in a natural way. It’s so easy to stray off topic and make a big mess, going every which way with your thoughts. If you first create a goal, then write to your title, your keywords will make sense and be relevant to the overall message.
Stuffing keywords is a big time taboo, which you already know, but how much is too much? As it turns out, there really is no magic number to stick to, but the 1-3% range seems to work well. As long as the content reads well and naturally, you probably won’t have any trouble with search engines.And if you aren’t sure, type in your keywords and see what kinds of posts show up on the first page and find out what keyword density they have used. You can copy the percentage and improve upon the placement. It’s also wise to keep in mind that longer posts will yield more total keywords than shorter at the same density.If you follow these tips, you should be well on your way to producing content where the keywords are such a part of the natural landscape that your readers will barely know they are there. If you’re more into outsourcing your content, then feel free to give The Content Company a call today at 888-221-5041, because we can help.
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