Reliability is one of the most important elements when it comes to effective blog writers, yet it is also the one quality that seems hardest to find. If you have a content provider that consistently delivers high-quality blog posts on time, you have conquered a huge part of the online marketing process.
On the other end of the spectrum, if you often get blog posts back late, they are off topic, poorly written and not edited correctly, it can make you wonder why you got into this industry in the first place.
Before you can know if you’ve found reliable blog writers, you need to create a definition of reliable in your mind to work from. Different people and businesses have different needs, and what one considers reliable might not apply to another.
Does a reliable blog writer always hand in projects before the deadline? Do the posts rarely require revisions?
Do they perform in-depth research and add information not included in the original order? For most, a reliable blog writer provides consistently high-quality content, on time, sticks to the title and follows instructions.
You probably feel as though you need a great blog writer yesterday, but it’s usually best not to rush when you begin your search. Writing blogs for agencies and their clients is a skill that not every “writer” out there possesses. In the modern business world, you can place one small ad and easily get over 100 responses, but that doesn’t mean you’ll find any gems. Don’t drag your heels, but make sure you do your due diligence in the process.
Knowing what you need is a crucial part of finding high-quality blog writers. You know your clients, you know the industries you write for, and you should have a detailed editorial calendar for the immediate future. When you’re able to look for reliable blog writers with this information in hand, it makes the process a lot easier.
Getting good value and being cheap are two completely different things. If you want reliable blog writers for your team, then you probably need to pay more than bottom of the barrel, but most of the time it isn’t necessary to pay top dollar, either.
Naturally, producing quality blog posts for your clients is about more than just finding good content writers. The writers are integral, for sure, but so is the process, the reputation of the content provider, experience, location of the writers, having dedicated account managers, etc.
If you’ve been having trouble finding reliable blog writers and have run out of ideas, call The Content Company today at 888.221.5041 because we can help.
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